Internal document · public edition
The Business Plan
Christopher Tavolazzi (The Coffee Jesus) — developer, creator, and founder. Advising on coding with AI, personal brand, monetizing online, and solarpunk business strategy. This is how the business actually works.
Last updated: June 202601 — Mission
What this is and why it exists
The Coffee Jesus is a one-person advising practice built around a simple premise: most people building things online are closer than they think. They just need someone who has already made the mistakes to sit across the table and tell them what's actually in the way.
The business exists to generate enough income for Christopher to keep building independently — without selling hours for the sake of selling hours, without extractive growth, and without compromising on the work that matters most. Every service is designed to leave the client better off whether or not they hire again. Every product is designed to outlast the conversation that created it.
The longer play is Johnny Autoseed — a food-security robotics startup being built in public. The advising business funds the research. The audience built through content creates the early-adopter network. They are not separate things.
02 — The Model
The flywheel
Four stages that feed each other. The cycle compounds over time.
03 — Revenue
Revenue streams
Three active streams, two in development. All are designed to be honest, repeatable, and not contingent on manufacturing scarcity.
Advising — Project Work
From $200 / project
Scoped one-time engagements. Research, strategy docs, working prototypes, training sessions. Starts with a free discovery call.
Advising — Monthly Retainer
From $500 / month
Reserved, recurring time on your project. Real written contract. Cancel anytime, fair both directions.
App Feedback Audits
$50–$299 / engagement
Three tiers: free gut check, $50 written audit, $299 full-day review. For founders who need honest eyes on their product.
Brand Partnerships
Custom / campaign
Value-aligned sponsorships for brands reaching builders and creators. Native placements across YouTube, Substack, and the site.
Surviving the Singularity (Book)
TBD / copy
A field guide for staying agentic as AI rewrites work and money. In development. Pre-order available.
Johnny Autoseed
Venture / long-term
Food-security robotics startup. Grant-funded research track + direct-to-farmer product pipeline. Built in public.
04 — Pricing
Everything, in one place
| Offer | Price |
|---|---|
| Discovery Call 30 min, weekdays, video — no pitch, no pressure | Free |
| App Gut Check First impression, raw feedback, no write-up, subject to availability | Free |
| Feedback Audit Up to 1 hour, screenshots + written Google Doc delivered | $50 |
| Full Day Review Full day across multiple sessions, comprehensive written report | $299 |
| Project Engagement Scoped deliverable: research, strategy doc, prototype, or training session | From $200 |
| Monthly Retainer Reserved recurring time, written contract, cancel anytime | From $500/mo |
| Brand Partnership Sponsorship across YouTube, Substack, site — value-aligned brands only | Custom |
| Ship It With AI (guide) Free resource — build your first app with AI tools | Free |
| Solarpunk Business Starter Map (guide) Free worksheet — align your values with a viable business model | Free |
| Build Your Brand (guide) Free resource — personal brand that doesn't drain you | Free |
05 — Audience
Who's paying attention
Built over years of publishing online — YouTube, Substack, Threads, Instagram. An audience of builders, indie founders, creators, and people trying to figure out what work looks like as AI changes everything.
- YouTube (@thecoffeejesus) — long-form tutorials, commentary, and build-in-public content on AI, coding, and creative work
- Substack (thecoffeejesus.substack.com) — weekly newsletter: field notes, strategy, and things I'm learning while building
- Instagram / Threads (@thecoffeejesus) — daily explainers, excerpts, and real-time observations
- thecoffeejesus.com — home base: free guides, service pages, the book, and a free discovery call booking flow
06 — What I Actually Do
The four advising verticals
Every engagement lives in at least one of these four areas. Most clients show up with one and leave having worked on two.
- Coding with AI — ship your first working app with AI tools even if you've never written code before; level up your workflow with prompts, agents, and repo habits that hold up; get a stuck project moving again
- Personal brand — find the voice that's actually you, not a costume; build a content system that survives your busiest weeks; position yourself so the right people find you
- Monetizing online — turn what you already know into offers people pay for; pricing, funnels, and getting your first sales; straight talk about what actually works in 2026
- Solarpunk business strategy — build a business that regenerates instead of extracts; align your values with revenue you can live on; the same playbook running Johnny Autoseed
07 — What's Next
The roadmap
Advising practice — live and earning
Discovery calls, project work, retainers, and app feedback audits all operational. Brand partnership pipeline open.
Free guide library — published
Ship It With AI, Solarpunk Business Starter Map, Build Your Brand, and the 70k Social Media guide all live and driving traffic.
Surviving the Singularity — in development
The book. A field guide for staying agentic as AI rewrites work and money. Pre-order available now.
Johnny Autoseed — active R&D
Food-security robotics startup. Grant-funded research track running alongside a direct-to-farmer product pipeline. Built in public at johnnyautoseed.com.
Productized offers and courses
Packaged versions of the advising work — async, scalable, and priced so they don't require selling hours. Workshop format being tested first.
Coffee with Coffee Jesus — collab track
A co-creation offer for coffee brands and creative collaborators. In design. Not yet live.
08 — The Founder
Christopher Tavolazzi
Developer. Creator. Musician. Poet. Somewhere between the first and third cup of coffee. Has been building and publishing online long enough to have made most of the expensive mistakes so clients don't have to. Runs everything at @thecoffeejesus.
The advising work is not separate from the building work. Every client conversation becomes material. Every product built becomes a case study. The business is the research, and the research is the business.
Not an agency. Not a corporation. One person, one perspective, one honest conversation at a time.
Ready to work together?
Everything starts with a free call. Bring whatever you're working on or stuck on. You leave with a clear next step.
Book a free call → Or browse the full services menu →This document reflects the current state of the business as of June 2026. Prices, availability, and offerings change. For the most current information on any service, visit the relevant page or book a call. Nothing here constitutes financial or investment advice. Christopher Tavolazzi is an independent consultant, not a licensed financial, legal, or business advisor.